LeBron's New Logo

During his first seven years in Cleveland, LeBron James made a fortune with his Nike brand logo "L23."

And despite his Miami Heat's early season woes, James still finds the time to earn that extra cash alongside his 6-year, $110 million contract. Recently, he's come up with a new Nike logo that coincides with his new Miami Heat #6 jersey. How successful this logo will be in comparison to his old one has still yet to be seen. But anyone can guess that the new "LJ" logo will not come close to the success "L23" had for several reasons. One, everyone hates him. Two, no one really wants to feed his ego anymore.

But through all this, a question that comes to my mind is: is LeBron James a basketball player or a business man? Please don't tell me that his decision to move to Miami was really to win a championship, and not for some other marketing or business purpose. And shouldn't his eyes be set on improving a horrendous 8-7 start, instead of creating new logos and new marketing strategies?

At least he doesn't think he's Michael Jordan (#23) anymore. He's doing that right, at least.

FYI: LeBron James makes his first visit to Cleveland since his decision as the Miami Heat visit James' former Cleveland Cavaliers this Thursday on TNT. This is the one of most highly anticipated sports games from this decade alone. Don't miss it. I can only imagine how epic the player introductions will be.


- Leather Head